Open to researchers and our Research and Innovation Committee’s members (possibility to participate by videoconference) – Free registration
2 :00pm – 2 :45pm - Marielle Salvador, Associate Professor in Marketing at Institut Paul Bocuse, "The consumption of local products in a tourist context : for which experience(s) ? ” (in French)
2 :45pm – 4 :00pm - Lucie Sirieix, Professor in Marketing & Consumer Behavior at SupAgro Montpellier, "How marketing can deal with the consumer experience in the restaurant business ? ” (in French)